Kindful is a cloud-based donor management platform, helping nonprofits manage their fundraising and donor management data so they can do more good in the world.
Their product was best-in-class, but their visual identity and marketing assets needed leveling up.
Keeping their beloved cloud logo as the foundation, we completely rebuilt the infrastructure from the ground up over the span of 9 months: visual identity, positioning and value propositions, web experience, tone of voice, photo assets, video assets, referral programs, and social responsibility.
- Web traffic increased by 20% YoY
- Increased inbound conversion rate by 67%
- Increase in sales from referrals by 53%
- Average increase of 26% organic social growth across all platforms
