SOUNDSTRIPE : Filmmaking Is Hard

Campaign

Role

  • Creative Director
  • Writer
  • Director

Awards

  • Gold Nashville ADDY
  • Silver Nashville ADDY

A cheeky love letter to filmmakers, from filmmakers.

The very talented in-house creative team at Soundstripe knows full well that filmmaking can be a difficult profession. The hours. The invoicing. The clients. The unforeseen things on set. It’s all a bit wild-wild-west at times.

They also know it’s a whole lot of fun and wouldn’t trade it for the world, which is why we took a more light-hearted approach with this campaign. On the video side, we wrote and produced four :60 spots over two days at some lovely dive bars, a local baseball park, and what may or may not have been a crew members house in Nashville, TN.

We also created a new landing page to showcase the spots as if it were more of a case study, featuring key crew credits, photos from set, and BTS videos from Soundstripe’s Tips & Tricks YouTube series related to the shoot.

Last but certainly not least, a few dozen digital ads to promote the campaign across all channels.



Credits

Campaign

  • Creative Director: Jonathan Frazier
  • Creative Producer: Renée Olson
  • Copywriters: Jonathan Frazier & Zach Watson
  • Designer: Joel Porter
  • Visual Designer: Zayne Parmiter
  • Sr. Director of Marketing: Jordan Schneider
  • Paid Search Specialist: Cece Harwood
  • Paid Social Specialist: Trisha Duchyns
  • Creator Community & Social Engagement Manager: Julian Vaca

Video

  • Producer: Renée Olson
  • Writer & Director: Jonathan Frazier
  • Director of Photography: Chris Haggerty
  • Edit & Color: Wes Langdon