Mankin Media Systems

Brand

Role

  • Creative Director
  • Copywriter
  • Director

Mankin Media Systems is a an audio, video, and lighting systems integration company that designs, installs, and supports performance technology systems primarily in the house of worship market. 

TLDR: They’re smart people. Like, real smart. 

Their brand at the time, however, didn’t reflect that reality. It was dated and didn’t represent the quality of product they consistently delivered. So we rebuilt it from the ground up. Typography, colors, logo, copy, web, photo, video – the works.

Then they launched a new arm of the company called Guardian that links the production systems to their network operations center, where expert engineers could support the teams on site. (Told you they were smart.) So we built that brand too, making sure it would flow seamlessly with the Mankin brand. 

Credits

  • Creative Director: Jonathan Frazier
  • External Agency: Hart & Vine
  • Interactive Director, Agency: Jeff Schuette
  • Creative Director, Agency: Lee Steffen