Rhetorik

Brand

Role

  • Co-founder
  • Creative Director

Awards

  • Video of the Year – 2012 We Love Christian Music Awards
  • 2010 Kickstarter Best In Show

In 2010, I co-founded a video production company called Rhetorik. We created pieces that would engage the senses of the viewer and invite them to join in on the experience for clients like Universal Music, Sony, and Microsoft. 

The company itself formed as the result of a passion project utilizing a less-known (at the time) social platform called Kickstarter. The project, Save Blue Like Jazz, ended up being the most successful project to date (raising $345K) and was awarded the 2010 Kickstarter “Best In Show” award. 

We developed an in-house team capable of delivering start to finish film production services as well as creating a brand voice that would become recognizable and trusted over time. 

We got to work with some amazingly talented and kind individuals all over the world, including Portland, Haiti, NYC, Seattle, New Orleans, Cambodia, Denver and Beijing.

Credits

  • Co-founder: Jonathan Frazier
  • Co-founder: Zach Prichard
  • External Agency: Hart & Vine
  • Interactive Director, Agency: Jeff Schuette
  • Creative Director, Agency: Lee Steffen