Started in 1951, Hancock Health has grown from a band-aid stop on the rural outskirts of Indianapolis to a leading healthcare provider serving the residents of East Central Indiana. With over 20 locations, new state-of-the-art facilities, and being recently selected as a member of the Mayo Clinic Care Network, their leadership was ready to double-down on their investment in getting the word out.
Given their wide range of service offering’s and multiple messages overlapping in the market, we worked closely with the client and production house Fivestone Studios to create multiple broadcast spots that could stand on their own, or, live in tandem with each other through visual and sonic cues.
Finally, after transforming a former Goodwill warehouse into a production studio for a couple weeks—and pulling together an Indianapolis-based crew with support from LA, Chicago, Nashville, and Atlanta—we emerged with three, fast-paced, live action spots featuring their health care network as a whole, their Mayo Clinic Care Network membership, and their new immediate care, labs, and imaging facility.
And then we napped.
