An in-house agency rebrand is without question one of the most stressful projects one can embark on. Everyone’s got a (fierce) opinion. The timeline is somehow far too quick and simultaneously taking way too long. And is it really truly ever quite good enough to ship?
Unsurprisingly, it also has the potential of being one of the most satisfying and uniting of experiences, so long as you all make it to the other side.
And so as Well Done Marketing embarked on their 17th year in business—after simultaneously emerging from the pandemic and going through a transfer of leadership as their founder and long time creative director retired—they decided it was high time for the next chapter.
Positioning and messaging, logo design, custom typeface (x2!), a fresh new playground of color, icons best utilized as stickers, website, sizzle real, business cards, templates galore—even a custom chain stitched work shirt for each employee to round things out.
It’s a new era for Well Done, and though the jury is still out on if things are actually finished, we did indeed make it to the other side—and we’re all the better for it.
