From the jump, Soundstripe has always been focused on one thing: to keep creators creating.
Like so many fast-growing, venture-backed companies, though, the organization and its product mix evolved a lot early on. What started as a music-only platform expanded to include a full suite of top-tier stock content alongside creator-centric integrations like Twitch and Frame.io to support more than 50,000 customers spread across 140 countries.
It was time to find center once again, and to do so, they turned to their most trusted advisers: the creators themselves. The question was simple: “Why do you do what you do?”
Over and over again, one word rose to the top—joy.
Along with Soundstripe’s in-house team, I had the pleasure of bringing in Lee Steffen of Steffen Studio to help execute a brand refresh that honors Soundstripe’s progress and celebrates the joy that comes from creating.
