In the fall of 2020 – at the height of the pandemic – Soundstripe was adding stock video to their product mix as another form of media to support their customer base. This was considered the largest announcement since the start of the company.
This integrated campaign touched every aspect of the brand experience and included (but is not limited to):
- Complete marketing site overhaul with an updated brand design system influencing Soundstripe app updates as well
- New static and motion ads for organic and paid social (teaser content, launch week, and product marketing)
- Integrated social media campaign called the Create More Challenge, inviting users to test-drive the product mix for prizes
- Customized product boxes for Instagram and YouTube influencers
