Most minor league sports teams have a marketing problem.
While they are most likely tied to a larger organization who has a rich history and dedicated fans, it’s what they don’t have that makes things difficult: well-known players.
Soundstripe was facing a similar issue. Their roster is loaded with talent, and it shows in their catalogue, but the general public is largely unaware at first glance because they don’t know the artist names off hand.
Soundstripe LIVE, a 22-episode live recording YouTube series, was one way we went about showcasing that world-class talent in a more tangible way.
You can see the full series here.
