SOUNDSTRIPE : Twitch Pro

Campaign

Role

  • Creative Director
  • Director

Soundstripe launched a free Twitch extension in 2020 to help solve the music copyright takedown issue that many streamers were facing.

With fast adoption and loads of feedback from streamers, Soundstripe doubled down in 2021 to serve their audience by creating a Twitch Pro plan featuring custom playlist creation, access to exclusively curated playlists, and a song shuffle feature.

To support the launch of the new plan, we created a new live action video promo, a wide range of graphic images for email, organic and paid search, along with a new landing page.

The new services were featured on Product Hunt and lauded by streamers for the ease of use and quality of content.

Credits

Campaign

  • Creative Director: Jonathan Frazier
  • Creative Producer: Renée Olson
  • Designer: Joel Porter
  • Sr. Director of Marketing: Jordan Schneider
  • Paid Search Specialist: Cece Harwood
  • Paid Social Specialist: Trisha Duchyns
  • Creator Community & Social Engagement Manager: Julian Vaca

Video

  • Producer: Renée Olson
  • Director: Jonathan Frazier
  • Director of Photography: Chris Haggerty
  • 1st Assistant Camera: Chase Lochamire
  • Edit & Color: Wes Langdon