I had the extreme privilege of joining forces with the nonprofit To Write Love on Her Arms, a small yet tenacious team of folks that wakes up every day striving to fight against the shame and stigma that surrounds mental health, presenting hope and finding help for those struggling with depression, addiction, self-injury, and suicide.
We completely overhauled their online experience so that whether it be the blog, Find Help section, Merch store, or learning how to get involved – visitors could quickly and easily navigate to the place they were trying to go.
In the first year web traffic increased 22% and web related sales increased 25%.
