In the fall of 2020 – at the height of the pandemic – Soundstripe was adding stock video to their product mix as another form of media to support their customer base. This was considered the largest announcement since the start of the company.
Filmed over 3 days during the height of the pandemic, we created a mixed media campaign utilizing digital and 16mm with an incredible cast and crew. Our primary deliverables were a :60 teaser that was released weeks prior to build anticipation, and a launch video clocking in at 2:24.
FROM THE PITCH
The creative process is more like the scribbling of a 3 year old than a pretty graph created by someone who understands marketing. It’s messy, humorous, frustrating, seemingly upside down at times, can lead to feast or famine at any given moment – and yet, despite the widely varying outcomes, the process itself is ultimately freeing.
