00

hours

02

minutes

35

seconds

ZB : Inspiring ‘AHA’ Moments

Branded

Role

  • Director
  • Co-Writer

Awards

  • 1 Gold Telly, 1 Silver Telly
  • 1 Silver Indianapolis ADDY

There’s a good chance that, unless you are an educator, you haven’t heard the name Zaner-Bloser before. At the same time, there’s also a good chance that you or your children have interacted with their materials during your formative school years.

Since 1896, Zaner-Bloser has been considered the gold standard in print and cursive handwriting skills, equipping teachers with a three-step lesson model that can be incorporated into any classroom in about 15 minutes per day.

Today, they offer far more than handwriting, inspiring aha moments for students from PreK to 8th grade across many disciplines—and it was time for a new brand video that better represents their growth over the years.

Credits

Agency – Well Done Marketing

  • Account Executive: Jen Welch
  • Account Coordinator: Natalie Eisele
  • Executive Creative Director: Scott Smith
  • Associate Creative Directors: Nick Honeywell & Jonathan Frazier
  • Art Director: Brent Smith
  • Copywriter: Anne Wolfcale
    • Production Team

      • Producer: Renée Olson
      • Production Coordinator: Kwes Sculpting
      • Director: Jonathan Frazier
      • Writers: Anne Wolfcale & Jonathan Frazier
      • 1st Assistant Director: Adam Decker
      • 2nd Assistant Director: Jake Atwood
      • Director of Photography: Dave Ogle
      • 1st Assistant Camera: Matthew Belamy
      • 2nd Assistant Camera: Jack Miller
      • Gaffer: Nick Kartes
      • Grip: Adam Rockhill
      • Swing: Ronaldo Guevara & Steven Durham
      • Production Designer: James Beaver
      • Production Designer Assist: Taylor Lee
      • Art PA: Cory Shearer & Amanda Dahlby
      • Hair & Makeup: Nikki Brown & Kathy Moberly
      • Hair & Makeup Assist: Jessica Winchell
      • Wardrobe: Sariah Borom
      • Wardrobe Assist: Kaylee Williamson
      • Field Audio: Clay Howard
      • Studio Audio: Ben Ericsen
      • BTS: Greg Hurt
      • Unit Stills: Charlee Black
      • PA: Nicholas Guy, Erik Fedie, Mary Claghorn, Hunter Schaffer, Patrick Brower, & Jacob Nobbe
      • Editor & Colorist: Wes Langdon @ Firehouse
      • Original Music: Adam Agin @ Sonic Stories
      • Talent Agency: Helen Wells Agency
      • Talent: Houstyn Barclay, Erica Markiewicz, Regina Warren, & K.J. Dullen